Started off in 1984 with a vision and desire to give the man's outfit is missing: quality and taste at an affordable price. Stylish clothes, trendy and timeless at the same time, for every age and for every moment of the day. By tradition the Italian outfit, the Principe now widens and the Greek market supporting it and choosing very valuable domestic brands. Very recently acquired second selling point making another step in the city center (Ermou 54) to reach the modern man has finesse, view and loves good aisthitiki.Me simply smart style secrets and always with the help of experienced staff principe, the man feels he can steal the show wearing this really fits.